For the past 15 years, STRATEGIES has enjoyed working with an exceptional array of people aimed at accomplishing a multitude of various goals with their writing. From politicians looking to hone craft and deliver a message to business people interested in branding and introducing themselves or a product, from novice writers looking for guidance on writing and publishing options to business people looking to use a book to create or augment their business needs from CEO’s to New York Times bestselling authors seeking to supplement the efforts of their in-house representation, STRATEGIES specialized in unique, personalized, result-oriented approaches.
There are three components to what STRATEGIES handles: literary development; business modeling and project management; and public relations. Our firm is unique in that public relations is truly the last part of our efforts on behalf of any client.
The reality is that there are many good publicists out there. Engaging the fundamental process is not particularly complicated and simply requires the proper tools, knowledge, contacts, and qualitative approach in order to net positive results. However, PR only truly effective when it is orchestrated in concert with a client’s business model, goals, brand, platform, publishing timeline, distribution channels, and a litany of other potential components to which the typical publicist is unfamiliar. We are unique in that we have expert knowledge in all aspects of the business modeling, branding, and the publishing process.
While our clients include many authors, our efforts begin by working with our clients to identify their business model as it relates to their overall goal(s)—be it winning a –political campaign, publishing a book, promoting a person or business, etc. Irrespective of the goal of the PR, the first and most important fundamental question is: What role does this effort play in my overall business model? And, if you don’t know or don’t have a business model, we help you identify or create one. If a client is not yet published, we help define their business model, identify the best method of publication, pursue that method, and then devise and enact a PR plan suited to their goals and business model. If a client is already published, we analyze their current publishing and business model, suggest changes to improve the effectiveness of their efforts, and take it from there. If a client is simply trying to raise their profile or promote a product, we identify the purpose of that effort and devise a strategy plan accordingly.
Irrespective of the purpose of PR, effectiveness of the process is significantly dependent upon identifying and understanding the overall business model, positioning the client accordingly, putting the people and functions in place to execute the model, and subsequently timing PR efforts in concert with the process. It needs to be treated like a business rather than an activity.
As a nationally recognized firm dedicated to providing a personalized approach, we enjoy the luxury of hand-selecting each project we take on. Our boutique size affords us the ability to provide our clients with the time, energy and attention they deserve while simultaneously vesting us in their overall success. It is our belief that approaching publishing and PR misinformed is most often the single biggest mistake people make. Successful publishing and PR is predicated on a well-choreographed approach to and consideration of the “big picture.” While most reasonably competent publicists can arrange media exposure, we pride ourselves on teaching our clients how to integrate their PR and marketing strategies into the publishing process, businesss development process, and marketing/branding process in order to maximize results.
Antoinette is the Founding Partner and Co-Owner of STRATEGIES. Under her guidance, her clients have accomplished their business and publishing goals, including reaching the New York Times and Wall Street Journal bestseller lists, receiving the International Reading Association award, hosting a nationally-syndicated television show, appearing on CNN, Dateline, Larry King Live, Fox & Friends, Hannity & Colmes, The O’Reilly Factor, The View, Today, and more. Her clients have been featured in Ladies Home Journal, the Washington Post, the Boston Globe, People Magazine, the NY Times, Detroit Free Press, Redbook, and Maxim–to name a few. Antoinette’s experience provides her with a unique perspective and knowledge as to how best develop and promote nearly any project.
Jared is a Partner, Co-Owner and Director of Business Operations for STRATEGIES. As the business and creative director, he develops and oversees the implementation of all aspects of the clients’ business models, media marketing plans, and overall business development. Jared also specialized in client branding and content editing/ghost writing.
Date Recorded: 9/5/2012
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